Search Engine Optimization(SEO) is the process of getting traffic from the free and organic listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. SEO is an art to get yourself in search engineâ€™s results. Here are some important SEO tips and tricks.
Determine the Keyword:
If your site is using the same keyword for all the pages search engines will not figure out the subject of your individual page. If youâ€™re not sure what user are searching for, Googleâ€™s keyword research tool can help you find out. Try to use Google Adwords to check the keyword how competitive before deciding on it. Be sure that the keywords has enough searches.
Create unique and effective title using target keywords that users would use to search. Donâ€™t use excessively long titles, try to aim for below 70 characters. Title is the most important SEO tag for any website. It is important to target the most critical keywords in the Title. Every page should have a unique Title. It’s better to have site name/title with page title for title meta tag like “Seo Tips and Tricks – Tricks Of IT“.
Consistently add new and relevant content to your site. Your content must be unique. You need not to add content too quickly to your website, it wonâ€™t work to rank and search. If you write useful content with rich anchor text links each month, your rankings will start up. The key with link building is to be patient, your link count will grows up with a pace. It doesnâ€™t matter if your competitors have a thousand of links to their website, you need to build up slow and steady.
Meta Tags & Description:
Your target keyword must be in your Meta tag and description. Your meta description should contain around 157 characters. Because Search Engines read meta description for understanding the post content. Some search engines read the description tag and utilize the content found within in the ranking process.
Using Facebook, Twitter, Pin-interest and Google+ are great ways to show search engines that users are talking about your website. Social sharing of any website content affecting the website traffic. So you need to create powerful profiles on Facebook, Twitter, and Google Plus. To promote your site content add social media buttons to your website. Encourage your users to click on them as it will affect your search engine traffic.
Submit your sitemap to the major search engines. Create an XML site map and make sure the search engines find your site map. Use Google’s webmasterâ€™s tools to verify your sitemap is being read correctly: https://www.google.com/webmasters/tools. To submit sitemap on yahoo and Bing you can sign in and submit sitemap here http://www.bing.com/toolbox/webmaster/.
1. Never use hyperlinks like “click here”, hyperlinks should always be keywords, long hyperlinks with multiple keywords are better.
2. Make sure that your urls contain the keywords for which you are writing and targeting.
3. Remove the duplicate content from your site if you have.
4. Improve your html page content structure like title with H1 tag, bold keyword content and anchor text.